The Use of Fashionable Images and Religious Symbols in Contemporary Christian Advertisement

  • Michael Obeng Nyarko Kumasi Polytechnic, Kumasi, Ghana
  • Theresa Morttey-Bayuko Kumasi Polytechnic, Kumasi, Ghana
  • Timothy Crentsil Kumasi Polytechnic, Kumasi, Ghana
  • Thomas Obeng Asare Kumasi Polytechnic, Kumasi, Ghana

Abstract

This study seeks to assess the extent to which Christian print adverts have been dominated by images of personalities and religious symbols and the role they play in advertising church programmes. The study is Qualitative and the Case Study approach was employed. Observation was used to study images of advertised posters and banners. Structured questionnaires were also used to solicit opinions of Christians who were randomly selected in the study area. Descriptive statistics using percentages were used to express the views of respondents and the results were discussed qualitatively. The study reveals that, the most used print advertising channels by churches are Banners and Sign boards. The study also indicates that the image of Jesus Christ and that of Pastors are prevalent in print advertisement. The results further show that as much as 41.5% of respondents consider the current state of Christian advertisement as trendy and fashionable. Another 33.7% opine that, the fashionable nature of the images and symbols is what draws the public to Christian programmes.

Published
Jun 28, 2017
How to Cite
OBENG NYARKO, Michael et al. The Use of Fashionable Images and Religious Symbols in Contemporary Christian Advertisement. International Conference on Applied Science and Technology Conference Proceedings, [S.l.], v. 1, n. 1, p. 13 - 20, june 2017. ISSN 2467-902X. Available at: <https://conference.kstu.edu.gh/index.php/proceedings/article/view/47>. Date accessed: 22 aug. 2019.
Section
Creative and Applied Arts