The Impact of the Ghana Movie and Music Industry on the Promotion of Locally-Made Textiles and Fashion

  • E. K. Howard Kwame Nkrumah University of Science and Technology, Kumasi - Ghana
  • S. M. Ayesu Kumasi Technical University
  • E. B. Amoah Kwame Nkrumah University of Science and Technology, Kumasi - Ghana

Abstract

This study looks at the impact of the Ghana Movie and Music industry on the promotion of locally-made textiles and fashion. These entertainment industries have had a significant attention over the years. This attention integrates sociology, economics, and combines a number of influence including civic involvement and societal influence in various ways. This aroused the interest of the research team to examine the extent to which Movie and Music industry in Ghana had impacted negatively or positively on the locally made-textiles with special reference to costumes used in their productions as compared to the western textiles. To establish this, the study adapted qualitative research through descriptive participant observation method to arrive at concrete results. The study identified that the celebrities and the producers in the entertainment industry occasionally patronize the local textiles but it was evident that the use
of foreign textiles dominate the industry which is not helping the local textile and fashion industry to grow. Strong partnership between the two industries is therefore recommended to facilitate high utilization of locally-made textiles and fashion in the productions of the Movie and Music industry.

Published
Mar 17, 2017
How to Cite
HOWARD, E. K.; AYESU, S. M.; AMOAH, E. B.. The Impact of the Ghana Movie and Music Industry on the Promotion of Locally-Made Textiles and Fashion. International Conference on Applied Science and Technology Conference Proceedings, [S.l.], v. 3, n. 1, p. 144 - 153, mar. 2017. ISSN 2467-902X. Available at: <https://conference.kstu.edu.gh/index.php/proceedings/article/view/16>. Date accessed: 18 july 2019.
Section
Creative and Applied Arts