Assessing the Dynamic Effect of Users’ Background on Dissemination of Electronic Messages

  • Samuel King Opoku Activity context, Context-Aware, Electronic messages, SMS, User demography
  • D. Subba Rao GMR Institute of Technology (GMRIT), India


Researchers over the years have sought robust ways to develop applications to assist humans. Context-aware applications have been developed to acquire users’ context and adapt accordingly to assist users. Current applications focus on users’ environment, physical environment, computing environment, time and history. However, some researchers have argued that users’ demography can affect context acquisition and utilization. The study, therefore, determines whether the common demographic attributes have a significant effect on categories of electronic messages classified as activity context by answering the research question: “To what extents do the common demographic attributes affect users’ preference of activity data?” Quantitative research involving a proportional stratified random sampling technique of 1645 valid respondents across the major ethnic groups in Ghana was carried out. Respondents upon satisfying certain demographic attributes completed the questionnaire which involved ranking categories of electronic messages. A Pearson chi-square test of independence complemented with Cramer’s V test was used to determine the significantdependency between the common demographic attributes and activity context. The work revealed that users demography affect activity context significantly. Thus, to ensure rich user experience in system development, industries and researchers should tailor their design to
provide individual assistance rather than group level assistance

Apr 1, 2019
How to Cite
OPOKU, Samuel King; RAO, D. Subba. Assessing the Dynamic Effect of Users’ Background on Dissemination of Electronic Messages. International Conference on Applied Science and Technology Conference Proceedings, [S.l.], v. 5, n. 1, p. 49 - 59, apr. 2019. ISSN 2467-902X. Available at: <>. Date accessed: 18 july 2019.
Computer Science and Technology